Technical
Schema markup for AEO: what actually moves the needle
Most schema is wasted effort. Here's the small set that matters for AI visibility.
Schema markup helps AI tools parse and trust your content. But not all schema is created equal. A focused subset delivers most of the AEO benefit.
Highest-impact schema for AEO
Organization, Person, Service, FAQPage, Article, and Review schemas — implemented accurately and consistently — give AI the structured signals it needs to disambiguate and trust your entity.
Common mistakes
Boilerplate schema, mismatched data across pages, and unverified claims (e.g., fake review schema) actively damage AI trust. Accuracy beats abundance.