Outlook
The future of search is the AI answer
What the next three years of AI search look like — and how to prepare your business now.
By 2027, the majority of high-consideration purchases will start with a question to AI. The businesses that AI cites today will own those categories tomorrow.
What changes
Click-through traffic declines. Brand inbound from AI answers grows. The top-cited business compounds visibility into category dominance.
What to do now
Get scored. Build your authority. Publish answer-shaped content. The compounding window is open — and closing.