Strategy
The best AI marketing strategies in 2026
Beyond generating content with AI: how to use AI as a distribution channel.
The best AI marketing strategy in 2026 is not using AI to make content — it is being recommended by AI when buyers ask. AEO is the highest-leverage marketing investment for high-trust categories this year.
1. Become the cited source
Earn the press, reviews, and authority assets that AI uses as evidence.
2. Engineer answer content
Publish the definitive answer to every question buyers ask in your category, in extractable form.
3. Monitor and adapt
AI models evolve. Track your visibility score monthly and refresh weak areas before competitors do.