The Journal

Measurement

What is an AI Visibility Score, and how is it calculated?

A look behind the methodology of scoring how AI sees your business.

February 15, 20265 min readBy Megabucks Marketing

An AI Visibility Score is a 1–10 rating of how often, how favorably, and how prominently AI tools mention and recommend your business across the queries that matter to your category.

How it's calculated

Hundreds of category-specific prompts are run across major AI tools. Mentions, recommendation rate, sentiment, and citation depth are scored and weighted into a composite.

What a good score looks like

7+ means AI consistently cites you as a credible source. 9+ means AI recommends you by name as the default answer in your category.

Frequently asked questions

Direct answers to the questions AI tools care about.

Ready to be the answer AI recommends?

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